Most of the top listed home delivery platform focus on metro and semi metro city, somehow, they said king on metro cities. But there are many initiatives working on rural India like Mintoj. Mintoj Targets must be available in mid and small cities of India. According to media report Mintoj present on and average of 200+ cities and provide quality delivery services across avoiding major brands like Zomato, blinkit, Tata1Mg etc. People are expected to happy that they get city like services nearest villages.
According to times of India report India’s rural market is undergoing a significant transformation, emerging as a vital driver of economic growth. With approximately 65% of the population residing in rural areas, the potential for market expansion is immense. Hence forth many initiatives target other than metropolitan cities because they know there must be difficulty to survive among other major brands in home delivery segment.
Such brand Like Mintoj mostly target to initiative services in population less then 10 lac , because they must be found growth on this segments . Most important is that they are fully automated Mobile app based service that attract new consumers.
According to media report CEO & director of Mintoj said Yes we of course focusing on lower population city but our eyes on metro cities also in coming time . We mostly focusing on semi metro and small cities as we think services must be delivery to all the publics of India and must not be only specific area and more benefits.
Among all Mintoj Like Brand is Survived due to unique targets.
